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A new Indiegogo campaign is collecting money towards the aim of buying 1.4% of the world’s lands. But not just any 1.4%; they are planning on buying the lands that function as biodiversity hot spots. This campaign is not trying to secure the money for buying all of those lands, but about building the organization which will govern such purchases.

The idea is that in order to conserve Earth’s biodiversity some of the land has to be protected from development. Their argument is that it is enough that just 1.4% of the lands is conserved because biodiversity is not uniformly distributed.

They are planning to have 100% of future funds to go directly towards purchasing lands. The money collected now will pay for a more polished version of the website and its maintenance. They have already reached their goal and money is still flowing. Something worth putting on your radar.

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